About Velvet Cloud

Has traffic to your business website stagnated, or even diminished? Are you stuck wondering why your site isn’t ranking highly on search engines, if it’s even showing up at all? There are a multitude of factors that contribute to how much exposure your website gets through the most powerful internet tool of all: Google. Fortunately, Velvet Cloud One knows exactly what Google is looking for when crawling the web for sites to rank. And we’re happy to introduce a wide array of services that will help your business thrive and skyrocket onto page one! You might be surprised at the many ways that a real SEO and online marketing expert can enhance your website’s online presence..

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What Services Can You Expect from a SEO Agency?

Savvy business owners who want to amp up the level of exposure their website receives frequently recruit the help of SEO agencies. These specialists know what it takes to create high-quality websites and website content. Their skillsets also extend to a more specialized knowledge in how search engines operate, including how they crawl for the websites that they rank. While it is totally possible for the average person to learn more about the ranking process and the mechanics behind it, that takes a lot of time and focus. When you own a business and have to handle the day-to-day operations of your enterprise, these are two things you might just not have to spare.

If you’ve considered hiring the services of a SEO agency, here are the services that you should expect in their offerings.

SEO Consultation

SEO consultants are the first individuals that you will work with as you strive toward a more optimized business website. These individuals fulfill a number of roles, including:

Identifying infrastructural problems within your website.
Conducting keyword research.
Reviewing the content that you already have on your website.
Analysis of lead conversions.
Analysis of your industry competitors.

SEO Web Design

The design of your website is just as important to its optimization as the content contained within it. A full-service SEO agency offers professional web designers who can improve upon the user experience when they click on your link. The designer or design team will analyze many areas of your site, including:

Loading speed.
Optimization for mobile platforms.
Overall layout structure.
Accessibility.

The designer or design team in charge of giving your site a facelift will incorporate your vision while keeping best SEO practices at the forefront of the design.

SEO Copywriting

The content on your website is critical to a positive user experience as well as the algorithms that Google uses to rank pages. A SEO copywriter will be able to address problematic content and areas where existing content could simply use improvement to become more optimized. Your SEO agency may be able to connect you with a writer to draft up brand-new, keyword-intensive content that will boost your ranking and improve your impression on your market.

SEO Agencies are an Invaluable Resource

The SEO agency of your choice may provide a slew of options aside from these, but these three services are what you can typically expect from any agency that brands itself as being “full-service.” Before you sign on with any agency, make sure to go over their available services with a consultant to make sure that they can do what’s required to signal-boost your business. No matter how large or small your enterprise is, a SEO agency can propel your website traffic to new heights!

The Benefits of Keyword Analysis

Within the world of SEO and digital marketing, there is a lot said about keywords. Short keywords and long-tail key phrases are implemented on websites across the net for the purpose of attracting organic traffic to pages. But before you can start harnessing the power of keywords on your own site, you need to undergo what’s known as “keyword analysis.” Whether you feel experienced enough to tackle this analysis yourself or you need to recruit the help of the SEO professionals, you should know why keyword analysis is so very important.

In this article we will address three reasons to conduct keyword analysis before you actively optimize your website.

Increased Lead Conversions

If someone searches for a specific product, service, or online digital course, you want your website to be on the first page of their search results. Otherwise, you might as well be invisible. Keyword optimization helps to ensure that you are reaching an audience that wants or needs what you’re selling – and fewer people that don’t. This specialization produces more focused leads and, therefore, a higher rate of conversion.

Enhanced Crawlability

By strategically placing keywords throughout the website, you can increase the crawlability of your website. “Crawlability” is the process that search engines use to search the net for websites. Your crawlability is greatly heightened when you incorporate keywords in:

The page title

The domain name

The anchor text

The URL

The meta-data

When Google decides that your website is ultra-crawlable, this increases your rank naturally. In turn, this leads to more organic website traffic.

Avoid Wasting Time

If you’re not crafting website content with a specific keyword or set of keywords in mind, you could be wasting your time. This isn’t to say for sure, but non-optimized content is less likely for people to stumble upon in their online searches. Instead of spending hours cultivating content that doesn’t carry any weight with keywords, make sure to implement your keyword analysis findings into your writing.

Keyword Analysis is Important for an Optimized Website

For those who want to yield all the benefits of SEO practices, keyword analysis is the place to start. Some decry this practice as outdated and unnecessary because of the changes that Google has made in its algorithms, but nothing could be further from the truth. In reality, it’s all about the expert use of optimized keywords. If you manage to avoid clunky keywords and “keyword stuffing,” you’ll benefit greatly from keyword analysis and use.

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Whether you need a specific set of services or a full-service SEO agency at your disposal, Velvet Cloud One is a resource that’s got the back of Austin’s ambitious business owners. Reach out to our team of online marketing experts to learn how we can transform the way the market – and search engines – perceive your business.