The Benefits of Keyword Analysis



Within the world of SEO and digital marketing, there is a lot said about keywords. Short keywords and long-tail key phrases are implemented on websites across the net for the purpose of attracting organic traffic to pages. But before you can start harnessing the power of keywords on your own site, you need to undergo what’s known as “keyword analysis.” Whether you feel experienced enough to tackle this analysis yourself or you need to recruit the help of the SEO professionals, you should know why keyword analysis is so very important.

In this article we will address three reasons to conduct keyword analysis before you actively optimize your website.

Increased Lead Conversions

If someone searches for a specific product or service, you want your website to be on the first page of their search results. Otherwise, you might as well be invisible. Keyword optimization helps to ensure that you are reaching an audience that wants or needs what you’re selling – and fewer people that don’t. This specialization produces more focused leads and, therefore, a higher rate of conversion.

Enhanced Crawlability

By strategically placing keywords throughout the website, you can increase the crawlability of your website. “Crawlability” is the process that search engines use to search the net for websites. Your crawlability is greatly heightened when you incorporate keywords in:

  • The page title
  • The domain name
  • The anchor text
  • The URL
  • The meta-data

When Google decides that your website is ultra-crawlable, this increases your rank naturally. In turn, this leads to more organic website traffic.

Avoid Wasting Time

If you’re not crafting website content with a specific keyword or set of keywords in mind, you could be wasting your time. This isn’t to say for sure, but non-optimized content is less likely for people to stumble upon in their online searches. Instead of spending hours cultivating content that doesn’t carry any weight with keywords, make sure to implement your keyword analysis findings into your writing.

Keyword Analysis is Important for an Optimized Website

For those who want to yield all the benefits of SEO practices, keyword analysis is the place to start. Some decry this practice as outdated and unnecessary because of the changes that Google has made in its algorithms, but nothing could be further from the truth. In reality, it’s all about the expert use of optimized keywords. If you manage to avoid clunky keywords and “keyword stuffing,” you’ll benefit greatly from keyword analysis and use.