Repairing the Damage from A Foreign SEO Agency and Turn E-Commerce Client Site Into A Sales Machine

The Problem

E-Commerce client had previously worked with a foreign SEO Agency who utilized black hat SEO techiques, which lead to a variety of spam links and penalities for the website. The client had a wonderful looking website, but the link building campaign was completely shot. The client’s competitors were all established companies with several over 7 years of age and with high domain authority. The client’s website was brand new before the foreign SEO agency did their work.

The Approach

  • Massive disavow domain work to clear out toxic links
  • Reduced site speed by optimizing images
  • Intensive audience research profiling, mapping, and keyword research
  • On site SEO using proper keywords and researched templates for consistent copy writing and better conversions
  • Replaced manufacturer content with unique content
  • Heavy content creation (Guides, infographics, blog posts) and promotion
  • Facebook dynamic retargeting campaign
  • Link building research to get on niche specific sites
  • Authoritative brand mention guest posting on news sites for branding and link coverage

The Results

  • 0 – 8000 monthly unique targeted organic visitors to website and growing
  • 1000% increase in sales
  • 0-115 keywords in the top 3 of google organic search
  • 0-3500+ keywords in top 50 of google organic search

 

Fulling Coworking Space to Capacity on Organic Leads

The Problem

Client had created a coworking space and had started no marketing efforts whatsoever. Client’s website was brand new and had just been designed by a website design firm that had not put in any onsite SEO. Client was looking for an SEO in Austin who know the local market well. The client had no links prior to engaging services and had to quickly grow to capacity against established coworking spaces that had been in town for several years.

The Approach

  • Created custom location page
  • Massively reduce site speed – site originally took over 10 seconds to load!
  • Intensive competitor research, audience profiling, mapping, and keyword research
  • On site SEO implemented using proper keywords
  • Local Schema installed to improve click through rates and rankings
  • Citations created using consistent NAPs based off Google My Business Page
  • Optimized citation pages, replaced canned photos with location photos, geotagged all images
  • Local and National link building campaign launched
  • Local media contacted and interviews scheduled for local press coverage
  • Guest posting on authoritative niche blogs
  • Skyscraper content created and promoted
  • YouTube video content and marketing

The Results

  • Unranked to first page within 3 months
  • Site speed improved by 90%
  • Space filled to capacity and one very happy owner ๐Ÿ™‚

 

Adding Web Sales to a Referral Only Trade Business

The Problem

Multiple service area trade client that had been in business for many years was looking to expand their business outside of referrals as they were starting to see business get taken away from local competitors who were drawing in web leads. The client had previously been approached by several agencies who had mostly offered on-page SEO advice and services with no mention of link building or content creation + promotion.

The Approach

  • Redesigned old website to responsive site in order to increase conversions
  • Clean up of old, inconsistent, and duplicate citations
  • Online reputation management using review collection campaign
  • Competitor research, heat map study, and keyword research focused link building campaign
  • Localized schemed installed on website
  • YouTube video content and marketing
  • Local press coverage utilizing client’s reputation, years in business, and re-branding
  • Guest posting on similar niche sites

The Results

  • Page 10 to page 1 ranking improvement
  • 900% increase in organic web traffic
  • Client now hiring and expanding to keep up with leads

 

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